Exclusive Interview with Lorenzo Tano

Brief Interview Questions:

How would you define yourself in a few words?
I like to think of myself as a risk taker and adrenaline junkie. I enjoy living an active lifestyle, trying as many things as I can, and learning constantly.

Why did you decide to become a videoproducer, and when did you start your career as a digital creator and businessman?
My first digital camera was a gift from Gabriele Rocco’s cousin while we were on a beach vacation. Before that, I wasn’t really interested in cameras. I was about 12 years old and played with the camera throughout the vacation, but soon got bored as it was either fully automatic or semi-automatic. When we got back home, I asked my father (Rocco) for a better camera, and he gave me his Canon 5D Mark II. That’s what I used to learn the ins and outs of filmmaking. After a few years of self-learning and watching many YouTube videos, I told my dad we needed to upgrade our gear to 4K, starting with the FS5 and Sony A7III. Initially, I helped with sourcing gear, and as I turned 18, I began working part-time on set. After university, I decided to work with him full-time while also developing other projects like LTX.

Could you give us a brief introduction to your exclusive brand Tanox LTX, and who is it aimed at?
LTX is aimed at people who are passionate about sex in all its forms. It’s a crypto project that leverages blockchain technology to bypass existing payment providers that charge 10-15% fees. Our two main goals are to reduce costs by using crypto and to counteract censorship. For users, this means more fun as we encourage them to learn and embrace crypto. The project has real utility—people holding 10M LTX (around 300 USD in crypto) can visit our live shoots. The benefits don’t stop there. For producers, LTX offers the chance to join our network and integrate the solution to enjoy the same benefits. For adult stars, accepting crypto means higher earnings, censorship-proof platforms, instant 24/7 payouts, and 0% fees (average transaction cost: $0.00025).

What does it mean for you to work with your famous father, Rocco Siffredi?
Rocco makes no exceptions, so working with him is the same for me as it is for any other employee. This is great because he treats everyone equally. He is very demanding when it comes to producing high-quality content, but that’s what makes it such a valuable experience.

Can you explain your role at the Siffredi Academy?
In the academy, I manage the financial aspects, development of our new platform Siffredi.academy, and the production side. Within production, I handle a bit of everything, including recording, lighting, and sound.

What distinctive academic content do you offer?
Right now, we offer a “How to Become a Pornstar” course. It’s designed for those who want to enter the adult industry, but it’s also useful for people dealing with insecurities. We’ve found that many people who joined the academy didn’t necessarily want to be stars, but simply wanted to improve their private lives. We have both male and female coaches, and we provide content for performers of both genders. Our upcoming courses will focus on producers and directors, as well as those who want to enter the business from that perspective. We will also offer courses on topics like sexuality, including how to approach sex during pregnancy, how to avoid premature ejaculation, etc.

What advice would you give to people considering training at your academy?
It’s not so much advice as it is encouragement. If someone feels insecure, inexperienced, or just unsure about their sexuality, I’d encourage them to join the academy. They’ll be in a safe, non-judgmental environment where they can explore their sexuality. Privacy is key for us, so if someone doesn’t want to be recorded, they can simply focus on having a new experience.

How special is your current project “Digi Dance” to you?
Digi Dance is my latest project. It made sense to develop it because we already had an educational platform set up. We took that concept and remodeled it around the world of dance. In Italy, there aren’t any platforms like Digi Dance, whereas in America, there are several. My partner Lucrezia and I saw the potential to create something that could benefit the Italian dance community.

What is your personal motto and the main goals of your creations?
Do what you love, not what makes others happy.

What was your best professional experience?
I can’t pinpoint a single moment, but rather a series of small things I’ve learned through various projects and experiences. Being Rocco’s agent has allowed me to learn from a wide range of opportunities.

Where can readers contact you and find your exclusive work?
All content related to Rocco can be found at Rocco’sWorld.com, and my work can be found at TanoxLTX.com.

How many languages do you speak?
English, Italian, and Hungarian.

Do you have any future projects?
We have another project planned, but I can’t reveal it yet. For now, my focus is on LTX, Digi Dance, and the Siffredi Academy websites.

To conclude, thank you very much for this interview, and we wish you and your famous family all the best.
Thank you, Alejandro, for the interview, and thanks to Jan and CEO Magazine for the publication. Best wishes to the readers.

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